In this article, David Goggins talks about how material possessions cannot fill the void of emptiness inside us. He emphasizes the importance of attacking our inner demons and liking ourselves enough to be truly successful. Goggins shares his personal experience of hiding his insecurities and how he learned that one cannot dress up a turd. He compares it to cooking a turkey and emphasizes the need to clean it up before dressing it. The article inspires readers to go to war with themselves and conquer their inner demons.